Research on the Connotation and Dimension of Consumers’ Quantified-Self Consciousness

by | Jan 27, 2022 | Research Publications

Author(s):

  • Hong Jin
  • Ying Peng
  • Jian Chen
  • Seong Taek Park

Abstract:

Quantified-self practice has penetrated into people’s daily life. Academic circles have begun to study it, but at present, scholars have not raised quantified-self practice to the level of consciousness. In order to explore the structural connotation of quantified-self consciousness and then provide management reference for enterprises offering quantified-self services, this study conducted in-depth interviews with self-trackers with the method of grounded theory. The conceptual model of quantified-self consciousness is formed through step-by-step coding, and the theoretical saturation is tested by reserving original sentences and crawling relevant online comments. The model shows that quantified-self consciousness can be divided into three dimensions: individual thinking, social projection, and data sensitivity.

Documentation: https://doi.org/10.3390/su14031504

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