Author(s):
- Joohee, Lee
- Songmi, Kim
- Wonjoon, Kim
Abstract:
The diffusion of advanced mobile technology has introduced new types of personal information or ‘location data’. These new data mean new opportunities for businesses, such as location-based services (LBS), but have resulted in new consumer anxieties regarding disclosure of personal information. This study examines the effects of the consumers’ perceived control over “time-and-place” information in location-aware services on their perceived privacy risk. A total of 270 respondents participated in this study. Conditions of perceived privacy control were operationalized over time-and-place information, in a 2×2 factorial design. Results indicate that the perceived control over time-and-place personal information is a significant predictor of perceived risk, and control assurances over time-and-place information enhances the perception of control, thus alleviating the perceived risk. In addition, the effect is much more significant when time and place were combined.
Document:
http://kpubs.org/article/articleMain.kpubs?articleANo=E1CTBR_2017_v13n1_22&viewType=article#132_title
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