Author(s):

  • Pink, Sarah
  • Sumartojo, Shanti
  • Lupton, Deborah
  • Heyes La Bond, Christine

Abstract:

This article develops and mobilises the concept of ‘mundane data’ as an analytical entry point for understanding Big Data. We call for in-depth investigation of the human experiences, routines, improvisations and accomplishments which implicate digital data in the flow of the everyday. We demonstrate the value of this approach through a discussion of our ethnographic research with self-tracking cycling commuters. We argue that such investigations are crucial in informing our understandings of how digital data become meaningful in mundane contexts of everyday life for two reasons: first because there is a gap in our understanding of the contingencies and specificities through which big digital data sets are produced, and second because designers and policy makers often seek to make interventions for change in everyday contexts through the presentation of mundane data to consumers but with little understanding of how people produce, experience and engage with these data.

Document:

https://journals.sagepub.com/doi/full/10.1177/2053951717700924#abstract

References:
Baym, N (2015) Personal Connections in the Digital Age, 2nd ed. Cambridge: Polity.
Google Scholar
Boellstorff, T (2008) Coming of Age in Second Life: An Anthropologist Explores the Virtually Human, Princeton, NJ: Princeton University Press.
Google Scholar
Boellstorff, T, Bell, G, Maurer, B (2015) Data, Now Bigger and Better!, Chicago: Prickly Paradigm Press.
Google Scholar
Couldry, N, Powell, A (2014) Big Data from the bottom up. Big Data & Society 1(2): . DOI: 10.1177/2053951714539277 (accessed 15 March 2017).
Google Scholar | SAGE Journals
Dicks, B, Soyinka, B, Coffey, A (2006) Multimodal ethnography. Qualitative Research 6(1): 77–96.
Google Scholar | SAGE Journals
Dodge, M, Kitchin, R (2009) Software, objects, and home space. Environment and Planning A 41: 1344–1365.
Google Scholar | SAGE Journals | ISI
Dourish, P, Bell, G (2011) Divining a Digital Future: Mess and Mythology in Ubiquitous Computing, Cambridge: MIT Press.
Google Scholar | Crossref
Fiske, J (1992) Cultural studies and the culture of everyday life. In: Grossberg, L, Nelson, C, Treichler, P (eds) Cultural Studies, London: Routledge, pp. 154–173.
Google Scholar
Galloway, A (2004) Intimations of everyday life: Ubiquitous computing and the city. Cultural Studies 18(2–3): 384–408.
Google Scholar | Crossref | ISI
Giddens A (1991) Modernity and Self-Identity. Cambridge: Polity Press.
Google Scholar
Gregg, M (2004) A mundane voice. Cultural Studies 18(2–3): 363–383.
Google Scholar | Crossref | ISI
Gunn, W, Donovan, J (2012) Design anthropology: An introduction. In: Gunn, W, Donovan, J (eds) Design and Anthropology, Farnham: Ashgate, pp. 1–16.
Google Scholar
Hallam, E, Ingold, T (2007) Creativity and cultural improvisation: An introduction. In: Hallam, E, Ingold, T (eds) Creativity and Cultural Improvisation. ASA Monograph No. 44. Oxford: Berg, 2007, pp.1–24.
Google Scholar
Hartmann, M (2013) From domestication to mediated mobilism. Mobile Media and Communication 1(1): 42–49.
Google Scholar | SAGE Journals | ISI
Howes, D (2003) Sensing Culture: Engaging the Senses in Culture and Social Theory, Ann Arbour: University of Michigan Press.
Google Scholar | Crossref
Ingold, T (2008) Anthropology is not ethnography. Radcliffe-Brown lecture in social anthropology. Proceedings of the British Academy 154: 69–92.
Google Scholar
Ingold T (2010) Being Human. London: Routledge.
Google Scholar
Ingold, T (2013) Making, Oxford: Routledge.
Google Scholar | Crossref
Kitchin, R (2014) Big Data, new epistemologies and paradigm shifts. Big Data and Society 1: 1–12.
Google Scholar | SAGE Journals
Kitchin R and Dodge M (2011) Code/Space. Software and Everyday Life. Boston, MA: MIT Press.
Google Scholar
Kitchin, R, McArdle, G (2016) What makes Big Data, Big Data? Exploring the ontological characteristics of 26 datasets. Big Data and Society 3: 1–10.
Google Scholar | SAGE Journals | ISI
Larsen, J (2014) (Auto) Ethnography and cycling. International Journal of Social Research Methodology 17(1): 59–71.
Google Scholar | Crossref | ISI
Lupton D (2016) The Quantified Self. Cambridge: Polity Press.
Google Scholar
Martens, L, Halkier, B, Pink, S (2014) Researching habits: Advances in linguistic and embodied research practice. International Journal of Social Research Methodology doi 10.1080/13645579.2014.853999.
Google Scholar
Michael, M, Lupton, D (2016) Toward a manifesto for the ‘public understanding of Big Data’. Public Understanding of Science 25(1): 104–116.
Google Scholar | SAGE Journals | ISI
Miller, D, Horst, H (2012) The digital and the human: A prospectus for digital anthropology. In: Horst, H, Miller, D (eds) Digital Anthropology, London: Bloomsbury, pp. 3–35.
Google Scholar
Nafus, D (2014) Stuck data, dead data, and disloyal data: The stops and starts in making numbers into social practices. Distinktion 15(2): 208–222.
Google Scholar | Crossref
Palmer, GB, Janoviak, WR (1996) Performance and imagination: Toward an anthropology of the spectacular and the mundane. Cultural Anthropology 11(2): 225–258.
Google Scholar | Crossref | ISI
Pentland, BT, Hærem, T (2015) Organizational routines as patterns of action: Implications for organizational behavior. Annu Rev Organ Psychol Organ Behav 2(1): 465–487.
Google Scholar | Crossref
Pink, S (2011) Multimodality, multisensoriality and ethnographic knowing: Social semiotics and the phenomenology of perception. Qualitative Research 11(1): 261–276.
Google Scholar | SAGE Journals | ISI
Pink, S (2013) Doing Visual Ethnography, London: Sage.
Google Scholar
Pink, S (2015a) Doing Sensory Ethnography, London: Sage.
Google Scholar
Pink, S (2015b) Approaching media through the senses: Between experience and representation. Media International Australia 154(1): 5–14.
Google Scholar | SAGE Journals | ISI
Pink, S, Leder Mackley, K (2012) Video as a route to sensing invisible energy. Sociological Research Online. Available at: http://www.socresonline.org.uk/17/1/3.html (accessed 15 March 2017).
Google Scholar
Pink, S, Leder Mackley, K (2013) Saturated and situated: Rethinking media in everyday life. Media, Culture and Society 35(6): 677–691.
Google Scholar | SAGE Journals | ISI
Pink, S, Leder Mackley, K, Mitchell, V (2016a) Refiguring digital interventions for energy demand reduction: Designing for life in the digital material home. In: Pink, S, Ardevol, E, Lanzeni, D (eds) Digital Materialities: Anthropology and Design, Oxford: Bloomsbury, pp. 79–97.
Google Scholar
Pink S, Lupton D, Berg M, et al. (2016b) DATA ETHNOGRAPHIES (1): Personal data in an uncertain world. Available at: http://dataethnographies.com/paper-i-personal-data-in-an-uncertain-world/ (accessed 7 April 2016).
Google Scholar
Pink, S, Morgan, J (2013) Short term ethnography: Intense routes to knowing. Symbolic Interaction 36(3): 351–361.
Google Scholar | Crossref | ISI
Pink, S, Ardevol, E, Lanzeni, D (2016c) Digital materiality: Configuring a field of anthropology/design? In: Pink, S, Ardevol, E, Lanzeni, D (eds) Digital Materialities: Anthropology and Design, Oxford: Bloomsbury, pp. 1–26.
Google Scholar
Postill, J, Pink, S (2012) Social media ethnography: The digital researcher in a messy web. MIA (Media International Australia) 145(1): 123–134.
Google Scholar | SAGE Journals | ISI
Purpura, S, Schwanda, V, Williams, K (2011) Fit4life: The design of a persuasive technology promoting healthy behavior and ideal weight. In: Proceedings of the SIGCHI conference on human factors in computing systems, Vancouver: ACM Press, pp. 423–432.
Google Scholar | Crossref
Roe, E, Greenhough, B (2014) Experimental partnering: Interpreting improvisatory habits in the research field. International Journal of Social Research Methodology 17(1): 45–57.
Google Scholar | Crossref | ISI
Ruckenstein, M (2014) Visualized and interacted life: Personal analytics and engagements with data doubles. Societies 4(1): 68–84.
Google Scholar | Crossref
Shove E (2010) Beyond the ABC: climate change policy and theories of social change. Environment and Planning A 42(6): 1273–1285.
Google Scholar
Strengers Y (2013) Smart Energy Technologies in Everyday Life: Smart Utopia? New York: Palgrave Macmillan.
Google Scholar
Swan, M (2012) Sensor mania! The Internet of Things, wearable computing, objective metrics, and the Quantified Self 2.0. Journal of Sensor and Actuator Networks 1(3): 217–253.
Google Scholar | Crossref