What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance?

by | Feb 13, 2020 | Research Publications

Author(s):

  • Wittkowski, Kristina
  • Klein, Jan F.
  • Falk, Tomas
  • Schepers, Jeroen J.L.
  • Aspara, Jaakko
  • Bergner, Kai N.

Abstract:

Self-tracking technologies (STTs) in the form of smart devices and mobile applications enable consumers to monitor, analyze, and interpret personal performance data on health and physical or financial well-being. As a result of self-tracking, consumers are not only expected to check their personal performance more actively but also to implement service professionals’ advice to improve their well-being more accurately. Despite the growing popularity of STTs, empirical evidence on the extent to which STT use enhances advice compliance remains scant. A field experiment with 538 participants in a health-care setting suggests that STT use does not increase advice compliance per se. Rather, the effectiveness of STTs depends on consumers’ self-efficacy. For consumers low in self-efficacy, STT use can even undermine advice compliance. A lab experiment with 831 participants replicates and generalizes the findings to a nonmedical professional service (i.e., fitness training). As assessments of self-efficacy might be difficult in practice, service providers in health care can use consumers’ body mass index as an easy-to-measure proxy to predict STT effectiveness. Finally, the lab experiment also identifies perceived empowerment and personalization as psychological mechanisms mediating the influence of STT use on advice compliance.

Document:

https://journals.sagepub.com/doi/10.1177/1094670520904424

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